|
Submitting to directories (semi-automatically)
Web Site directories such as Yahoo and ODP
are different from search engines in that they have editors who review
web site submissions before deciding if the site is suitable for inclusion
and under which category. Directory placements tend to be stable, long
lasting and give a boost to the position of a site on some other search
engines. A directory listing is very valuable but care must be taken as
once in a directory such as Yahoo it is very difficult to get the listing
changed. You only get one shot so make sure everything is right before
submitting.
Before submitting it is important to research a number of aspects so
that everything is correct for the actual submission. Check:
Which category are similar sites listed under, is it suitable for your
web site, is it the category which appears when you do a search for your
main keywords.
the style of the descriptions in your chosen category so that you can
tailor your submission to suit the individual category editor. The submission
guidelines to ensure you understand how the categories are defined and
what the directory is looking for in successful submissions. That you
have all the information needed to make a submission. Details such as
address and the technology used to create the site may be necessary.
Directory editors are generally looking for certain things in a site
to be considered for inclusion. Ensure that the following areas have been
considered before submission.
'Under Construction' or broken links on the site will result in rejection.
Always check the site is working correctly.
Lots of unique content helps but if the site is part of an affiliate network
or contains too many advertising banners it is less likely to be successful.
Site should be quick loading with a strong design. Weak design will hamper
a site, you should try to distinguish your site amongst others in the
category.
The title of the site should be the business name. The description should
be short and to the point without marketing hype but including as many
keywords as possible.
Once these areas have been considered, the actual submission should follow
the directory guidelines to the letter. Any variance is likely to result
in rejection. Bear in mind that directory editors have to review hundreds
of sites each day and may reject your submission for the smallest reason.
Get it right first time, if you still find your site is not listed after
4-5 weeks resubmit it.
|
Directory submission (semi-automatically)